Don Ashley started in sportfishing working for his dad, the colorful Whitey Ashley at Pacific Landing in Long Beach in the early 1960s. Don started running charter boats in the 1970s working for Russ Izor on the Indian. He built his first boat, the Cortez, at the Seaway boat company and subsequently built the Aztec and Pacifica. Ashely sold the Cortrez so he could buy the Toronado from Roger Hess and the El Dorado from Eddie Diehl. Ashley then sold the Aztec to Curtis Wegener and the Pacifica to Guy Ashley In the 90s.